About

Matt Koval is a senior Content Strategist at YouTube, and a former YouTube creator. After spending years as an indie filmmaker in Hollywood, Matt initially used YouTube as a place to vent excess creativity, and get his storytelling voice directly to an audience without the interference of gatekeepers. His videos soon took off however, and he found himself part of a small group of YouTube’s early adopters.

Leveraging 15 million views and over 100,000 subscribers, Matt wrote and directed a web series for Fox Digital Studio, then created and distributed 8 Dates. Additional brand-integrated deals followed with Colgate, Verizon, Google and Hewlett Packard. In 2011, he was selected as one of 25 grant-winners in YouTube’s first “Next Up” program, where he initially met Google employees.

As a side project, Matt created Subscriber Magnet, a private training course about how to grow a YouTube channel. Before it could be widely marketed however, he was hired full-time by YouTube/Google as a Content Strategist.

Since 2012, Matt has been one of YouTube’s go-to strategists and educators. He co-developed the widely adopted 10 Fundamentals of a Creative Strategy, explained the algorithm, and advised dozens of top creators, media companies and brands. He’s given over 200 presentations to more than 20,000 people on behalf of YouTube.

Matt currently works from YouTube’s NYC location, leading a team of video-makers who operate YouTube’s official Creators channel, and Help channel. He makes videos for his own channel when he has the extra time.

Unfortunately, Matt is no longer available to consult externally. He recommends that all beginners start here and subscribe to the official Creators channel.

matt presenting ISR
matt presenting MX
matt at Sundance
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