Matt Koval Matt Koval is a senior Content Strategist at YouTube, and a former YouTube creator. After spending years as an indie writer/director in Hollywood, Matt initially used YouTube as a place to vent excess creativity — to get his storytelling voice directly to an audience without the interference of gatekeepers. His videos soon took off, however, and he found himself part of a small group of YouTube’s early adopters.

Leveraging 15 million views and over 120,000 subscribers, Matt wrote and directed a web series for Fox Digital Studio, then created and distributed 8 Dates. Additional brand-integrated deals followed with Colgate, Verizon, Google and Hewlett Packard. In 2011, he was selected as one of 25 grant-winners in YouTube’s first “Next Up” program.

Matt’s love of teaching compelled him to create Subscriber Magnet, a private training course about making effective content on YouTube. Before it could be widely marketed, he was approached by Google, who saw the course and hired him full-time. Matt currently YouTube’s most senior Content Strategists, tasked with advising top creators and companies alike on how to grow an audience. He co-developed the widely adopted 10 Fundamentals of a Creative Strategy, and currently manages the Creative Insights team out of NYC.

Unfortunately, Matt is no longer available to consult externally. He recommends that all beginners start here.

matt presenting ISR
matt presenting MX
matt at Sundance
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