This TED video struck a chord with me on a couple levels. One being that any creative person has experienced that moment, early in the process of a project, when someone stops by and says something like, “Eh… I don’t get it.” It’s awful to hear. Which is why, in my opinion you never show your work until it’s at least in some form of completion.

Bystanders don’t share your vision. They can’t see the whole from the pieces. So don’t risk the derailment of your creative confidence by letting your husband, girlfriend, brother, or mailman “check out your new project.”

That small piece of affirmation you’re searching for isn’t worth jeopardizing the whole venture. And I suggest this from experience, as I’ve trashed entire short films or videos after hearing a simple “I don’t get it.” So protect your creative confidence! Keep visitors out until you’re ready.

Embrace Being Stuck

by Matt Koval


My advice for writers and filmmakers when they find themselves physically stuck or delayed.

Don’t piss and moan and scream at the United Airlines lady! Don’t join everybody else in acting like your lives are ruined forever.

Try doing what I do:

Turn it into an opportunity to sink into the deepest and richest layers of your creativity.  Whoa, that sounded really corny. Especially in italics.

But it’s true. We get so distracted these days by by so many things that we rarely ever reach our most creative states. Our brainstorming stays at surface level, and just when we start to go deep… one of a thousand distractions (usually technology) yanks us up again.

Embrace your next delay.  Sink happily into the solitude. It just might spawn your best work.

And by the way, once you get this mindset down, you’ll find it royally entertaining to watch everybody else piss and moan! It’s actually kinda fun.

How do you handle delays anyway?  Answer below!

Be a Subscriber MAGNET

May 2, 2012

Hey, Matt here.  Not a lot of people know that it did indeed take me two years to get my first 64 subscribers.  I didn’t know what I was doing, yet I kept reading about all these kids getting tons of hits on their videos, drawing mobs of subscribers, and even making a living off […]

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Helping Launch YouTube EDU

March 3, 2012

YouTube invited me to be the host of this interactive quiz to help promote their new educational initiative, YouTube EDU.  It was also asked that the videos be distributed on my channel.  Most of the deals I’m offered are from corporate brands who want to sell, sell, and sell some more, so it felt nice […]

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Story vs. Spectacle on YouTube

February 6, 2012

YouTube is hardly the perfect platform for a traditional, narrative filmmaker. Most scripted projects get buried by the daily video blogs and Epic Meal Times of the world. It’s an awesome place for “video snacks” and shows that can be made on an assembly-line every week.  But for those of us who like to create […]

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Making Branded YouTube Videos

July 8, 2011

Producing branded videos on YouTube is tricky business.  Much of your audience is there because they’re sick of television ads and all that is corporately produced.   They like the personal engagement they have with their favorite YouTube star, and consider that person a friend.  But when that friend turns around and sells them something, […]

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