I should have written this blog post back in November to announce the new web series, but when you’re a jack-of-all-trades, life is a constant game of prioritizing. I figured it was more important to give the show 100% effort before talking about it. Now that I’ve passed the half-way point on the series, I can relax a bit, tie up some loose ends, and announce my “new” web series.
I suspect a lot of subscribers thought it was an odd choice to go from a wacky comedy like The Fuplers to a more-adult series like 8 Dates. The reasons were two-fold. One, because I missed adult humor. I never intended my channel to be entirely PG rated, but The Fuplers brought a certain audience, and I understand that. Despite a couple emails from annoyed parents, most people seemed to get that I was broadening my range a bit.
The second reason I created a dating show was to work with the sponsor, Spark.com. Spark Networks seemed to be one of the few brands who were willing to get behind a web series without completely smothering it with their sales pitch. We agreed that it was important to entertain first, and sell second. Selling first is a recipe for disaster on YouTube.
As for the production, we shot all the dates in only a few days. Ava’s video blogs are recorded every week, so she can respond to comments from the previous video. In addition to the title slate at the end, traffic is driven to Spark via bonus videos (outtakes, behind the scenes, etc.). It’s a formula that I feel strongly works for all parties involved – including the viewers. They get further value by way of the additional content, and can explore the sponsoring service on their own accord. “It’s organic!”
Feel free to watch all the episodes by clicking here. The series will end in a few weeks and then… and then? We’ll see. I might have to give the subscribers a good dose of the hoodily-hoo. Thanks for watching!