Matt Koval is a YouTube creator and Programming Strategist. After spending years as an indie writer, director, editor and cinematographer in Hollywood, Matt initially used YouTube as a place to vent excess creativity — to get his storytelling voice directly to an audience without the interference of gatekeepers.His videos soon took off however and he found himself part of a small group of YouTube’s early adopters. Leveraging millions of views and over 100,000 subscribers, Matt wrote and directed a web series for Fox Digital Studio, then a year later created and distributed 8 Dates with sponsoring partner, Spark Networks. Additional brand-integrated deals followed with Colgate, Verizon, Google and Hewlett Packard.

In early 2012, Matt finished Subscriber Magnet, a private YouTube training course about making effective content.