Matt Koval is a YouTube strategist and creator. After spending years as an indie writer, director, editor and cinematographer in Hollywood, Matt initially used YouTube as a place to vent excess creativity — to get his storytelling voice directly to an audience without the interference of gatekeepers. His videos soon took off however and he found himself part of a small group of YouTube’s early adopters.

Leveraging millions of views and over 100,000 subscribers, Matt wrote and directed a web series for Fox Digital Studio, then a year later created and distributed 8 Dates with sponsoring partner, Spark Networks. Additional brand-integrated deals followed with Colgate, Verizon, Google and Hewlett Packard.

In early 2012, Matt finished Subscriber Magnet, a private YouTube training course about making effective content. His intention was to sell it publicly, but before it could be widely marketed, he was approached by YouTube, who hired him to help advise creators and brands alike on how to develop a successful channel.