|Matt Koval is a YouTube strategist and YouTube creator. After spending years as an indie filmmaker in Hollywood, Matt initially used YouTube as a place to vent excess creativity — to get his storytelling voice directly to an audience without the interference of gatekeepers. His videos soon took off however and he found himself part of a small group of YouTube’s early adopters.
Leveraging millions of views and over 120,000 subscribers, Matt wrote and directed a web series for Fox Digital Studio, then a year later created and distributed 8 Dates with sponsoring partner, Spark Networks. Additional brand-integrated deals followed with Colgate, Verizon, Google and Hewlett Packard. In 2011, he was selected as one of 25 grant-winners in YouTube’s first “Next Up” program.
Matt’s love of teaching compelled him to create “Subscriber Magnet”, a private training course about making effective content on YouTube. His intention was to sell it publicly, but before it could be widely marketed, he was approached by Google, who saw the course and hired him full-time. Matt is currently YouTube’s lead Creative Strategist, tasked with advising creators and brands alike on how to develop a successful channels. He co-developed the widely adopted 10 Fundamentals of a Creative Strategy, and currently focuses on advising top creators.
Unfortunately, Matt is no longer available to consult externally. He recommends that all beginners start here.