YouTube Consultant

Social media consultants are a dime a dozen, and I don’t plan on joining the masses. But after watching too many businesses fall flat on their face with YouTube, I decided to offer some help. My credentials include 145,000 subscribers, 13 million views, and having been through NextUp training at Google headquarters.

“Let’s just make a video and maybe it’ll go viral on YouTube.”

Have you ever heard anyone say this?   I have, and it makes me cringe.

It’s not such a bad thing when it’s applied to home movies or casual videos.  Those don’t involve much time or money. But when business people use this “strategy”, when real dollars are invested into producing a video that only gets 67 views… it’s palm-to-forehead time.

YouTube is a part of social media, yes, but videos are not like tweets or Facebook updates. Videos involve conceptualizing, writing, location scouting, casting, rehearsals, sound, lighting, editing, graphics… and all the details in between.

So with all that involved, you don’t want to squander it by saying, “Maybe it’ll go viral.” That’s not a smart YouTube strategy, or business strategy.

Think of YouTube as a huge, roaring river.

The current of this river is insane, with white-capped rapids and dark, muddy water. Uploading your video without a strategy is like tossing a stone into that river and hoping it will be taken down stream.  Ka-PLUNK!  It drowns in an instant, and sinks to the bottom forever.  The flow of water (video traffic) is just too much.

The first problem I see with most businesses on YouTube is that they don’t spend time in the community.  They don’t realize it’s a social network.  You don’t walk into a party, put your bean-dip on the table (your video) and leave.  You walk in, put your bean-dip down, and mingle.  The longer you stay, the friendlier you get with the others.

On top of that, businesses don’t spend enough time learning the mechanism of YouTube — how videos are connected, how and when to use annotations, the importance of getting viewers to “like” your video, and so on.   It’s not easy when YouTube changes this mechanism every few months — but staying on top of it all is vital to your strategy.

Lastly, a lot of businesses are uploading the wrong kind of content.  It’s too flabby, too long, and doesn’t offer value. Many don’t realize that we’re dealing with an audience that has the worst kind of A.D.D. imaginable. They’re looking for a reason to click away, with a finger sitting on that mouse button.

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So, wearing my social media consultant hat, I’m going to focus on YouTube.  I’m now offering one-on-one sessions that include:

1. 60 minutes of research and strategy.  I’ll study your brand, your products or services, and watch any video content you have already.  I’ll then devise a strategy for your YouTube campaign that will get you more views, subscribers, and drive more traffic to your website.

2. 60 minutes of consultation.   I will give you all my ideas, and answer all your questions over phone or Skype.

3.  A Custom Strategy Guide (download).  It’s always a good idea to take notes during our call, but you don’t have to.  Based on our conversation, I’ll later email you a custom .PDF that offers a recap as well as action steps.

4.  Email follow-ups.  If you forget something or have an additional question later, no worries.  I make myself available to you via email.

How do you sign up? Email:  matt (a) mattkoval (•) com   Subject line:  Consulting

I’ll first respond with a few questions about your YouTube endeavors, and we will take it from there.

Let’s get on the horn!

-Matt Koval

Tagged as: consulting for youtube, social media consulting, youtube consultant, youtube expert