YouTube Consultant

by Matt Koval

Social media consultants are a dime a dozen, and I don’t plan on joining the masses. But after watching too many businesses fall flat on their face with YouTube, I decided to offer some help. My credentials include 130,000 subscribers, 14 million views, and having been through NextUp training at Google headquarters.

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“Let’s just make a video and maybe it’ll go viral on YouTube.”

Have you ever heard anyone say this?   I have, and it makes me cringe.

It’s not such a bad thing when it’s applied to home movies or casual videos.  Those don’t involve much time or money. But when business people use this “strategy”, when real dollars are invested into producing a video that only gets 67 views… it’s palm-to-forehead time.

YouTube is a part of social media, yes, but videos are not like tweets or Facebook updates. Videos involve conceptualizing, writing, location scouting, casting, rehearsals, sound, lighting, editing, graphics… and all the details in between.

So with all that involved, you don’t want to squander it by saying, “Maybe it’ll go viral.” That’s not a smart YouTube strategy, or business strategy.

Think of YouTube as a huge, roaring river.

The current of this river is insane, with white-capped rapids and dark, muddy water. Uploading your video without a strategy is like tossing a stone into that river and hoping it will be taken down stream.  Ka-PLUNK!  It drowns in an instant, and sinks to the bottom forever.  The flow of water (video traffic) is just too much.

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The first problem I see with most businesses on YouTube is that they don’t spend time in the community.  They don’t realize it’s a social network.  You don’t walk into a party, put your bean-dip on the table (your video) and leave.  You walk in, put your bean-dip down, and mingle.  The longer you stay, the friendlier you get with the others.

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On top of that, businesses don’t spend enough time learning the mechanism of YouTube — how videos are connected, how and when to use annotations, the importance of getting viewers to “like” your video, and so on.   It’s not easy when YouTube changes this mechanism every few months — but staying on top of it all is vital to your strategy.

Lastly, a lot of businesses are uploading the wrong kind of content.  It’s too flabby, too long, and doesn’t offer value. Many don’t realize that we’re dealing with an audience that has the worst kind of A.D.D. imaginable. They’re looking for a reason to click away, with a finger sitting on that mouse button.



Please note: The good news is that I’ve been hired by YouTube full-time as a Content Strategist.  The bad news is that I’m having to shut down my consulting service.  If you are interested in learning my personal strategies on the topic of making YouTube videos, consider taking my private YouTube training course.

Other resources I recommend are ReelSEO and WillVideoForFood.

Best,
Matt Koval

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{ 10 comments }

where to buy how does nigahiga make money on youtube reviews July 11, 2013 at 11:55 pm

Why viewers still use to read news papers when in this technological world the
whole thing is presented on net?

Paris de l'etraz April 6, 2012 at 12:20 pm

Matt,
I have an inspirational video I would like to go viral.
Is there anyone that can assist me in this? Are there consultants you can pay that know where to push it?

thanks, Paris

Marco Reed February 10, 2012 at 9:18 pm

I think my comment went through.

Marco Reed February 10, 2012 at 9:17 pm

Hey Matt,

I want to create a fitness channel. I have one now but want to
Take it to the next level. I want to create short workout clips that feature various celebs
With huge followers. I think I need you to help me.

Thanks Matt,

Marco

Peter Best June 17, 2011 at 7:51 am

Hello Matt

I have a great domain name that is only parked page at MagicChannel.com. I have owned it for 11 years and have done nothing with it. I know it is a great name as it can harness the traffic of the domain name, Magic.com, which is offline. The owner uses it for his own intranet. So Magic Channel is a kin to Disney to Disney Channel and History to History Channel etc. Can I re-direct Magic Channel to a page on YouTube and create a profitable channel there with subscriptions etc?

Best,

Pete

lucy April 25, 2011 at 4:31 pm

hello!i’m a new actress and vj in italy and wanna exploit my potential via youtube,as actually italy is very old and so wanna exploit my vj attitude by creating my own music mtv suxxc channel.
can u help me?i need style and your consultant for sure, i just have contents !!!
hope to hear from you very very soon,
lucy

Asra April 16, 2011 at 2:10 am

Considering the type of attention your channel on YT is garnering, I suppose people who take help from you should become overnight Internet sensations.
Keep it going!
Best of Luck!!

Jennie March 31, 2011 at 10:15 am

True there are a lot of social media consultants, but very few specialize in youtube. Should be a great niche for you, matt!

Matt Koval March 31, 2011 at 9:29 am

Thanks Bill!

Bill Kenter March 30, 2011 at 5:07 pm

Sounds great, Matt. I will definitely pass this along.

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