matt koval

Embrace Being Stuck

by Matt Koval on May 3, 2012


My advice for writers and filmmakers when they find themselves physically stuck or delayed.

Don’t piss and moan and scream at the United Airlines lady! Don’t join everybody else in acting like your lives are ruined forever.

Try doing what I do:

Turn it into an opportunity to sink into the deepest and richest layers of your creativity.  Whoa, that sounded really corny. Especially in italics.

But it’s true. We get so distracted these days by by so many things that we rarely ever reach our most creative states. Our brainstorming stays at surface level, and just when we start to go deep… one of a thousand distractions (usually technology) yanks us up again.

Embrace your next delay.  Sink happily into the solitude. It just might spawn your best work.

And by the way, once you get this mindset down, you’ll find it royally entertaining to watch everybody else piss and moan! It’s actually kinda fun.

How do you handle delays anyway?  Answer below!

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Be a Subscriber MAGNET

by Matt Koval on May 2, 2012

Matt Koval here.  Not a lot of people know that it did indeed take me 2 years to get my first 64 subscribers.  I didn’t know what I was doing, yet I kept reading about all these kids getting tons of hits on their videos, drawing mobs of subscribers, and even making a living off of YouTube.

But  it just wasn’t working for me.  Something wasn’t right, and I couldn’t figure it out.

Frustrated, I eventually decided I was too late.  After all, YouTube was way too crowded at that point.  I mean, it was 2008 — the future was here!

But, I gave it another shot.  I mean, if I didn’t get in now, how crowded would YouTube be next year? [click to continue…]

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Helping Launch YouTube EDU

March 3, 2012

YouTube invited me to be the host of this interactive quiz to help promote their new educational initiative, YouTube EDU.  It was also asked that the videos be distributed on my channel.  Most of the deals I’m offered are from corporate brands who want to sell, sell, and sell some more, so it felt nice [...]

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Story vs. Spectacle on YouTube

February 6, 2012

YouTube is hardly the perfect platform for a traditional, narrative filmmaker. Most scripted projects get buried by the daily video blogs and Epic Meal Times of the world. It’s an awesome place for “video snacks” and shows that can be made on an assembly-line every week.  But for those of us who like to create [...]

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Making Branded YouTube Videos

July 8, 2011

Producing branded videos on YouTube is tricky business.  Much of your audience is there because they’re sick of television ads and all that is corporately produced.   They like the personal engagement they have with their favorite YouTube star, and consider that person a friend.  But when that friend turns around and sells them something, [...]

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YouTube NextUp

April 30, 2011

Imagine a fully grown man sitting on the floor of his dining room, wearing a blonde wig with pig-tails. It’s a hot summer night, and he’s sweating through his costume.  He’s alone and frustrated.  Things aren’t going well.  There’s too much to do and not enough help.  Not any help. He begins to ask himself [...]

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