About

I shot and edited indie productions for years in LA before growing my own YouTube comedy channel to 115,000 subscribers and 15M views. I was one of 25 selected for YouTube’s first NextUp program in 2011, then was recruited by Google as a full-time YouTube content strategist.

I’ve since been the platform’s go-to internal creator, educating studios, brands and channels of every vertical. I’m a key consultant to YouTube’s execs and its army of partner managers. I’ve written countless educational best practices, presented externally more than 150 times, and have been a credible on-camera face to creators.

I began managing YouTube teams in 2017, and most recently led the Video Education team in growing the official Creators channel by 550%, to 1.2M subscribers. Along with the TeamYouTube channel (7M subs), I manage a full operation and two vendors, producing 100+ uploads per year, on a budget of over $1M.

I still try to make my own fun videos when I have time, and recently made “2 Maryland Guys Try Google Home” – which pulled 1.2M views across Facebook and YouTube. I’m also really humble.

Unfortunately, I’m not available to consult externally. I recommend that all beginners start here and subscribe to the official Creators channel. Thanks for reading to the end!

matt presenting ISR
matt presenting MX
matt at Sundance
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